KNOW YOUR AUDIENCE MENU

"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them." - Steve Jobs

KNOW YOUR AUDIENCEFOR STARTUPS

Design thinking brings together what is desirable from a human point of view with what is technologically feasible  and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast  range of challenges. Know Your Audience aims at empowering small organisations to embed design thinking into  their DNAs, so as to utilize it throughout it’s lifespan. It is a passage of communication between innovation and  tradition that understands the compatibility with the audience.

Program Benefits

Design Thinking is a methodology that imbues the full spectrim of inoovation activities with a human-centred design ethos. This intensive program delves into the fundamentals of this creative approach by immersing you in dynamic discussions, relevant readings, and team exercises. Towards completing the workshops Startups will be equipt with the following:

  • STAKEHOLDER
    MAPPING

  • CUSTOMER
    JOURNEY MAPS

  • UTILIZATION OF
    DESIGN THINKING

  • LAB ANALYSIS

Who should exercise?

Know Your Audience is a creativity-boosting methodology developed specifically for Startups. It uses the principles Design Thinking to find empath-driven solutions with the team. Generic Marketing, Sales and Product Development Strageties provide short-terms and monotonous solutions. Know Your Audience aims at Humna Centred Innovation, to be benefited for a lonng term with a better focus of stakeholders

  • Early Stage
    Startup

  • Seed Stage
    Startups

  • Organisations

  • Corporations

Services
  • Product
    Development
  • Market Analysis
  • Innovation
    Intervention
  • Expansion
  • User Experience
  • Business Model
    Overview
  • Sales and
    Marketing
  • Evolution

  • Implementation
    Plan
  • Scaling
    Strategies

Program Structure & Interactions

Design Thinking is an iterative, disruptive and continuing cycle of understanding people, defining problems, brainstorming ideas, prototyping concepts and implementing systems.Know Your Audience is a spread out in 12 Sessions, divided by 4 Modules. Each Module is responsible for different activities in a design thinking methodology starting with Laying out facts, Looking, Understanding till Making.

1/ Laying out Facts
  • Basic
    Understanding

  • Stakeholder
    Mapping

2/ Looking
  • Understanding
    Context

  • User Personality
    Research

  • Observation
    Lab

3/ Understanding
  • Understanding
    People

  • People and
    Systems

  • Problem Framing

4/ Making
  • Problem Solving

  • Prototyping

  • Implementation

  • High Fidelity
    Prototype

Contact Enabler for further details on each session.

Resources and Costing

The workspace of a module looks extremely messy, colourful and full of action. A perfect place to make this work is an open studio room, that has enough place for the entire group to whirl around like sufis if required. Materials include templates, art supplies, binoculars, and other things that make us think visually and clearly.

Costing is divided per Session or per Module and varies according to organisational commitments. Please contact prajakta@nodes.co.in for further details.

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